Beauty Lane Philippines was founded in 2006 by President and CEO Dina de Villa-Tobojka. Once a salon owner herself, she understands the crucial role suppliers play in the business. This understanding is at the very core of Beauty Lane’s service philosophy. Empathy for the customer is not just a company SOP. It’s a cherished value in the organization because she used to be one of them. Today, Beauty Lane is fortunate enough to be recognized as an industry-leader in international professional beauty brand distribution in the Philippines. From its humble beginning as a single-sourced hair removal wax importer, it grew to be of service to every aspect of the salon and professional beauty business. We can satisfy the customer’s needs be it for nails, lashes, hair, salon supplies or salon equipment. “From head to toe” as the cliché goes. And what does this mean for the salon or spa entrepreneur... convenience?